Welcome to Allure Fashions Boutique! Allure is a fashionable and affordable boutique located in the heart of Seward, Nebraska’s historic downtown square.  We are the source for chic modern woman’s apparel and accessories as we offer all the latest fashion trends at affordable prices while maintaining outstanding quality. Our team of stylists at Allure are very knowledgeable on the products and make our customer service our number one priority.  

Our owner, Melissa Briggs, is a stylish mom of two who turned her passion for clothing into a thriving business.   Allure is known for its well added selection of designer denim, unique tops, dresses, shoes, and handbags.  There is something for everyone at Allure!  Follow along with us on Facebook and Instagram for more of the latest trends offered Allure!