Welcome to Allure Apparel and Accessories! Allure is a fashionable and affordable boutique in downtown Seward, Nebraska. Our unique boutique is the source for chic and modern women's apparel and accessories. We offer all the latest fashion trends at affordable prices and outstanding quality. Our newly renovated store now offers Hallmark cards, unique gifts and home decor! The staff at Allure are very knowledgeable on the products and make customer service our #1 priority.
Owner Melissa Briggs is a stylish mom of two who has turned her passion for clothing into a thriving business. Allure is known for its well-edited selection of designer denim, unique tops, dresses, accessories, shoes, handbags, Hallmark cards, gifts and home decor. There is something for everyone at Allure. Please visit our Facebook page for more of the latest trends offered at Allure.